Our story
We are Hannes and Anett, partners in life and seekers of growth, walking this path together for over 20 years. Anett’s journey into conscious self-development began 15 years ago when our son was born, bringing deeper reflection to parenthood and self-awareness. For Hannes, the turning point came through the experience of overworking, which eventually led to burnout — a wake-up call to seek better balance.
Over the years, we have been guided by extraordinary mentors, therapists, and coaches — wise voices who have helped us navigate life’s turning points. Their insights have been invaluable, showing us the power of self-awareness, conscious change, and holistic well-being. Yet, there were times when such support was out of reach — whether due to time constraints, financial limitations, or simply not knowing where to turn.
From this need — the desire to always have access to guided support — the idea of Estmind was born. As AI language models evolved to the point where meaningful conversations became possible, we began experimenting. To our surprise, AI could ask the kind of deep, reflective questions that sparked clarity and insight. It could guide introspection, offer fresh perspectives, and illuminate paths forward.
Excited by these experiences, we kept refining our approach, learning how to craft better prompts and get even more meaningful guidance. Yet, something was missing. A conversation alone wasn’t enough, we felt. True transformation requires action. So, we built Estmind not just as an AI-driven guide but as a holistic personal development tool — integrating the Wheel of Life, goal setting, progress tracking, and journaling. Because growth isn’t just about reflection; it’s about moving forward, one intentional step at a time.
At its core, Estmind is shaped by a holistic worldview — the belief that mind, body, soul, and spirit are deeply interconnected. For us, personal development is not a destination but an ongoing journey of self-awareness, growth and transformation. We are always evolving, always unfolding and when we embrace this journey with awareness, life itself transforms into a deeply fulfilling experience.
Estmind's story
Estmind was born in Estonia—a small, magical country in the north, where forests whisper ancient wisdom and people have lived in harmony with nature for thousands of years. Our roots go deep. In our culture, it’s believed that everything has a spirit—every tree, every stone, every living being. This connection to the natural world lives at the heart of who we are.
Estonia is also a place of bold ideas and digital brilliance. As one of the most advanced e-societies in the world, we know how powerful technology can be when it’s used with care, wisdom and vision. In a land where innovation thrives, Estmind came to life — a meeting point between soulfulness and intelligence.
We created Estmind with one clear intention: to gently guide people back to themselves — it is a space to pause, reflect, and reconnect.